We are a community
MaxLove Project is a dynamic, volunteer-driven, grassroots team of parents, doctors, nurses, researchers, chefs, farmers and community activists who are dedicated to helping CHildhood Cancer FAMILIES beat the odds.
MaxLove Project is a 501c3 nonprofit organization with a mission to increase the quality of life and reduce health risks for all children surviving cancer, both in treatment and beyond. We empower families fighting childhood cancers and related life-threatening conditions with quality of life care, fierce foods, whole-body wellness resources, education and research. We believe that true health starts when families are empowered to be active partners in their child’s healing.
At MaxLove Project, we invest in hope. Today, nearly 80% of all children diagnosed with some cancers survive beyond 5 years. While this is great news for many, the fight for most is never over. Researchers now know that the treatments that save lives also increase later risks for serious, life-threatening illnesses. These health risks are lifelong, increase with age, and can result in early death.
This is why we’re kickstarting our own wellness revolution, one specifically for kids and families fighting cancer and the lifelong effects of cancer treatment. MaxLove Project’s mission is to empower families fighting childhood cancers and related life-threatening conditions with quality of life care, fierce foods, whole-body wellness resources, education and research.
Inspired by SuperMax Wilford, a brain cancer fighting superhero, MaxLove Project is a volunteer-powered, grassroots nonprofit organization founded to help SuperKids thrive against cancer and life-threatening conditions. We believe that all kids should have full access to every cancer-fighting tool available, including excellent nutrition and therapeutic resources such as acupuncture, physical activity, and healing narratives.
Teaming up with a diverse group of doctors, nurses, dietitians, chefs, farmers, integrative medicine practitioners and artists, MaxLove Project equips families to thrive within the pediatric healthcare system of today—where the standard of care for most life-limiting illnesses does not include essential integrative therapies—as we work to change the system of tomorrow. MaxLove Project’s programs and resources support families in the key areas of survivorship health. Each program focuses on several “super actions” for lifelong healthy survivorship. We are a community of dedicated change-makers who believe in the power of integrative health care for all children.
About Our Founders
Audra and Justin Wilford founded the MaxLove Project in 2011, just three months after their then 4-year-old son, Max, was diagnosed with brain cancer (mixed-grade glioma). Following a difficult partial-resection surgery and the start of one-and-a-half years of chemotherapy, the Wilfords decided to become full partners in Max’s treatment, recovery, and survivorship. By consulting with doctors, researchers, and other cancer families, they began to find out what they could do, in addition to the standard treatment, to improve Max’s functioning, pain levels, energy, and future survivorship.
Whole food nutrition, good sleep hygiene, kid-friendly physical activity, and stress management techniques like acupressure, massage, and breathing were just a few of the evidence-based practices that helped Max thrive through treatment and into survivorship. Today, the Wilfords direct the MaxLove Project with the mission to increase the quality of life and reduce health risks for all children fighting cancer in treatment and beyond.