Together we're taking a stand in the fight against childhood cancers!

The Big Game at Tustin Western Little League (TWLL)

We're proud to partner with Tustin Western Little League (TWLL) on our third annual Coaches Fighting Cancer event at 4:00pm on April 28th, 2019 at the TWLL Fields in North Tustin.

In 2017, TWLL coaches and families raised over $27,000 for the cause!  In 2018 we raised over $30,000 and honored our hero, Carter Ankeny, at our big game. Join us for a super fun afternoon to help families thrive in the face of cancer!

Looking to support the big game and highlight your business? It’s a win-win for a great cause! See below for a link to download our partnership info.


Coaches Fighting Cancer is an innovative co-fundraiser that partners your nonprofit youth sports league with MaxLove Project, a nonprofit dedicated to helping children and their families thrive while fighting pediatric cancers and beyond.

Who can do it?

Any youth sports league or chapter can do it. All you need is a dedicated crew willing to do the work of communicating the mission, scheduling the event and activities, and recruiting coaches to fundraise and play in a game against each other.

Why should my league do it?

Coaches Fighting Cancer not only raises funds, but it also builds community. When we’re all working together for something greater than ourselves by raising funds for kids fighting cancer, it brings us together.  We create a culture of philanthropy for our children. We see another side to the people we compete against, and our leagues are stronger for it. Plus, whether you’re on the field or in the bleachers, it’s really fun!

How does it work?

A Coaches Fighting Cancer event involves two teams of coaches playing against each other in a game. To qualify to play in the game, a coach must reach a MaxLove Project fundraising minimum, with the fundraising occurring online in a peer-to-peer setting in the weeks leading up to the event date. Team members, friends, and families can all donate to help a coach reach their goal. The league sets the game rules. Any additional activities that happen on game day are all fundraisers for your league: You can sell official Coaches Fighting Cancer apparel and merch, sell tickets, bring in food trucks or kids’ activities, or whatever you can dream up. Grandparents, friends, and families will all come out to enjoy the day.

How will MaxLove Project work with my league?

We’ll help with the website setup for fundraising, hook you up with our merch vendor, provide a toolkit for success based on events, and consult as needed for prizes, logistics, promotions, and advertising. Your league will provide the venue, the date, and an enthusiastic team of volunteers willing to spread the word, recruit coaches, and handle the event planning and execution. Board members, team parents, and other leaders are all great candidates.

How can I learn more?

Email us at