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Our Mission

MaxLove Project is a 501c3 nonprofit organization with a mission to increase the quality of life and reduce health risks for all children surviving cancer, both in treatment and beyond. We empower families fighting childhood cancers and related life-threatening conditions with quality of life care, fierce foods, whole-body wellness resources, education and research. We believe that true health starts when families are empowered to be active partners in their child’s healing.

At MaxLove Project, we invest in hope. Today, nearly 80% of all children diagnosed with some cancers survive beyond 5 years. While this is great news for many, the fight for most is never over. Researchers now know that the treatments that save lives also increase later risks for serious, life-threatening illnesses. These health risks are lifelong, increase with age, and can result in early death. This is why we’re kickstarting our own wellness revolution, one specifically for kids and families fighting cancer and the lifelong effects of cancer and related life-threatening treatments. 

Inspired by SuperMax Wilford, a brain cancer fighting superhero, MaxLove Project is a volunteer-powered, grassroots nonprofit organization founded to help SuperKids thrive against cancer and life-threatening conditions. We believe that all kids should have full access to every cancer-fighting tool available, including excellent nutrition and therapeutic resources such as acupuncture, physical activity, and healing narratives.

MaxLove Project’s programs and resources support families in the key areas of survivorship health. Each program focuses on several “super actions” for lifelong healthy survivorship. We are a community of dedicated change-makers who believe in the power of high quality integrative health care for all children. 

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Changing the Odds

Teaming up with a diverse group of doctors, nurses, dietitians, chefs, farmers, integrative medicine practitioners and artists, MaxLove Project equips families to thrive within the pediatric healthcare system of today—where the standard of care for most life-limiting illnesses does not include essential integrative therapies and culinary medicine—as we work to change the system of tomorrow. ~ Audra D. Wilford, Co-Founder


Experience MaxLove Project