About our founders
Audra and Justin Wilford founded the MaxLove Project in 2011, just three months after their then-4-year-old son, Max, was diagnosed with brain cancer (mixed-grade brainstem glioma). Following a difficult partial-resection surgery and the start of one-and-a-half years of chemotherapy, the Wilfords decided to become full partners in Max’s treatment, recovery, and survivorship. By consulting with doctors, researchers, and other cancer families, they began to find out what they could do, in addition to the standard treatment, to improve Max’s functioning, pain levels, energy, and future survivorship.
Whole food nutrition, good sleep hygiene, kid-friendly physical activity, and stress management techniques such as acupressure, massage, and breathing were just a few of the evidence-based practices that helped Max thrive through treatment and into survivorship. Today, the Wilfords direct the MaxLove Project with the mission to increase the quality of life and reduce health risks for all children fighting cancer in treatment and beyond.