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The E focuses us on food-related activities and therapies that help our kids' bodies face and recover from treatment, create an anticancer environment, and lower lifelong health risks. They include learning about evidence-based anticancer nutrition, participating in anticancer nutrition support groups, engaging in anticancer cooking classes, and eating delicious real food!


Our focus is on “fierce foods.” These are whole foods that, to paraphrase author Michael Pollan, come from PLANTS and ANIMALS that eat plants and NOT foods that were made in a plant (factory). Fierce foods are those foods that will help our kids and ourselves fight disease, increase energy, and lower health risks. Fierce foods do this by:

  1. lowering inflammation

  2. lowering spikes in blood sugar and insulin

  3. increasing the number and amounts of nutrients in our bodies

  4. boosting the immune system

  5. healing and protecting the gut

To do this, we promote ways of eating that emphasize whole vegetables and fruit, protein from animals raised in healthy and responsible ways, and healthy fats like olive oil and coconut oil. Our goal is to find ways to increase healthy whole foods and limit unhealthy processed foods regardless of families broader food philosophies or eating habits. We’re non-dogmatic and focused on helping families find the right balance for them.


  • Lifelong health for survivors: Research shows that childhood cancer survivors are at a much higher risk for all sorts of diseases later in life, from obesity and diabetes to stroke and early aging. By promoting healthy eating patterns early on, we can lower these lifelong risks for our kids. Research also shows the earlier parents start in promoting healthy eating, the more likely the child maintain eating healthy patterns in adulthood.

  • Better outcomes: Research shows that for certain cancers, higher and more spikes in blood sugar may worsen disease outcomes. Many solid tumors use blood sugar at a much higher rate and research is currently being conducted on the effects of a very low sugar/carbohydrate diet on cancer growth and treatment. For more about this, see our MaxLove Intro to Ketogenic Diets.

  • Maximum Wellness: Healthy eating and nutrition has been associated with a longer life, more energy, normal weight, improved cognition, improved mood, and a higher overall quality of life. Food is the fuel for our body, mind, and soul!


Research has shown that there is no single optimal eating pattern. Some people do better with very little meat and a lot of whole grains and vegetables; others do better with a diet that consists of a lot of healthy fat, animal protein, and some vegetables but almost no grains, potatoes, or sugar. And there many who are very healthy eating a diet that is somewhere between these. What ALL healthy eating patterns have in common, however, is a focus on WHOLE FOODS and an avoidance of processed foods, especially sugar and refined carbohydrates like potato chips, crackers, and candy.

The way to find what a Fierce Food diet is for you and your family is to:

  1. learn about all the different kinds of Fierce Foods in our Fierce Foods Guide

  2. have a family discussion about the reasons why healthy foods are so important

  3. experiment with different foods and recipes to find out what makes you and your family happy and feeling good

  4. join our Fierce Foodies Support Group to share recipes and ask questions of our MaxLove Project dietitian and other experience cancer families


There are far too many great researchers, doctors, chefs, and authors to list here, so we’ll start with just a few:

  • Mark Hyman, MD, a best-selling author and doctor who focuses on the power of cooking with whole food. He demonstrates how we can avoid all the complicated diet debates and focus on our health by enjoying real, whole food, cooked at home. You can find him here:

  • Colin Champ, MD, a radiation oncologist, MaxLove Project Medical Advisory Board Member, and author of Misguided Medicine. He promotes an evidence-based, whole food, disease fighting way of eating that we love. Check out his blog here:

  • Rhonda Patrick, PhD, digs into the micronutrients of whole foods such as broccoli, eggs, and fish. Her deep, scientific approach shows us that although cooking and eating whole foods are simple ways to improve our health, the biochemical way it all works can be fascinatingly complex! You can find her website here:

  • Ted Naiman, MD, is Seattle-based primary care physician with a passion for metabolic health. His Diet 2.0 strategy focuses on the simplest way for modern, busy humans to eat in ways that support a healthy weight while building muscle. You can learn about his simple whole food approach here:


Download our free Fierce Foods Guide and read it today!