Super Max the Turtle is Back!!

Super Max the Turtle is Back!!

In 2023 MaxLove Project sent over 1000 units of Super Max the Turtle to children’s hospitals across the U.S. Join the campaign and bring love + light to SuperKids at your favorite children’s hospital!

Become a MaxLove Ambassador!

Attention SuperFamilies, friends & allies! Let’s team up to bring Love + Light to hospitalized SuperKids across the nation! Join the League of MaxLove Ambassadors and fundraise to send SuperMax the Turtle to your favorite children’s hospital in your child/family’s name! Ambassadors who meet their goal will also receive a special gift from MaxLove!

About Super Max the Turtle

In May 2015 our amazing friends at Cloud b introduced Super Max the Turtle, a little hero on a big mission! The new Super Max the Turtle (featuring a sweet smile modeled on Max’s own) features the same glowing starlight projections of the original Twilight Turtle that first provided comfort to Max. It eases fear of the dark as it projects blue, amber or green stars from its shell and kids can choose one color or set the Turtle to morph through all three colors.

Super Max the Turtle was developed by the Cloud b company for MaxLove Project with input from health professionals at Children’s Hospital of Los Angeles to help sooth and support hospitalized kids. It's a compact size, making it easy to take anywhere, especially the hospital. It's also entirely made of plastic, making it easy to keep clean and sterile as necessary. Super Max the Turtle has a 45-minute auto shut-off timer that ensures complete darkness during children’s deep sleep as recommended by pediatricians. An included booklet features the story of Max the Turtle – a regular turtle who becomes Super Max, a rainbow-caped super hero shining his light wherever he goes, healing those who need it most. Super Max the Turtle is only available in the U.S. from MaxLove Project.

It’s the story of how MaxLove Project began

Max’s mom wrote an email to Cloud b requesting support to purchase the Twilight Turtle at a discounted rate to send to children fighting cancer across the nation. The company’s CEO promptly replied that Cloud b would be happy to donate product for this worthy cause. MaxLove Project has partnered with Cloud b to donate and distribute approximately $500,000 worth of Twilight Turtles to SuperKids fighting cancer and related rare diseases around the world. Our friends, Super Max & Bryce, are doing the same in Australia and New Zealand!

 

The “healing turtle” story

It all began in late-August 2011 when SuperMax came home from over three weeks in the hospital after brain surgery. He was 4 1/2 years-old, immobile, and very afraid of the dark. The four nightlights in his room proved insufficient to soothe his fears. Max's mom immediately ran out to purchase a Cloud B Twilight Turtle, hoping that the soothing stars would do the trick.

 
 
 

The turtles (most brilliantly) come with three different colors of star projections. Max immediately identified the green stars as his "healing" stars. A part of his fighting/healing story includes the superpower color green. Green food, drinks, and energy all help a SuperKid like Max really fight the bad guys. When Max saw those green "healing" stars he was thrilled to have another way to fight.

That first night when Max's mom brought home his first Twilight Turtle, Max held the turtle with the green stars projecting on his ceiling up to the back of his head and showed his mommy how he's able to help heal himself. Max said, “look mommy! I’m healing!” This was such a remarkable display of empowerment, as well as the therapeutic aspects of positivity and stress relief, that Max's family decided to find a way to share these amazing toys with other SuperKids fighting cancer.